Michael B Jordan has been announced as the first global face of Coach menswear, and will front clothing, accessories and fragrance campaigns for the New York fashion brand from spring 2019.

The American actor is also set to work with Creative Director Stuart Vevers on product design, and commented 'I'm honoured to be joining the Coach family and have so much respect for Stuart Vevers' vision. I'm looking forward to jumping into the creative process and exploring fashion through a different lens'.